To fulfil the requirements of the Tobacco Products Directive (TPD), introduced in May 2017, all our e-liquids are emission tested to the highest standards available. This type of testing forms a vital part of TPD compliance, verifying the absence of harmful compounds. Our structured testing procedures are completed externally by UKAS certificated laboratories, while our on-site laboratory assures uniformity and quality in our products.

Despite not being covered by the TPD directive, short-fill bottles of our e-liquids are governed by the General Product Safety Regulations and follow the same strict standards of safety and quality as all the products in our range.

Traceability is a legal requirement that helps give our customers complete peace of mind. When required, we have the processes in place to ensure a product can be traced right back to its source.

In order to provide absolute accountability, we make sure that every ingredient, flavouring, mixed product, as well as any individual bottle, is batch coded and logged into our system. All our flavours are specifically manufactured to account for the regulations imposed by TPD, and we audit every supplier to ensure their quality control and manufacturing standards are in line with our own. We receive safety data sheets and technical specifications for each batch we receive, ensuring consistency in every part of the production process.

Our flavour development team insist on using only the highest quality ingredients. Aside from nicotine content, exactly the same ingredients are used for both our 10ml and 50ml ranges. We use a gas chromatography-mass spectrometry instrument for on-site testing, which enables deep level analysis of both ingredients and our final products.

We believe that the ability to distinguish our products from those of the competition always comes down to the exemplary quality of the ingredients we use, helping to make sure we maintain our exceptional reputation for creating brilliant e-liquids.

As part of TPD, we make sure that both our 10ml and 50ml ranges conform to the same rigorous regulation. Each CLP label includes the bottle capacity, nicotine rate (if applicable), ‘Warning’ icon, batch number and best before date, usage contraindication, as well as a full ingredient breakdown.